Vakıfbank

Date: 21 Aug 2025

VakıfBank, one of Turkey’s most established public banks, combines financial stability with a forward-looking, customer-centric approach.

Blending its institutional legacy with a modern financial vision, the bank offers innovative solutions to both individual and corporate clients.

With a strong structure and extensive service network, VakıfBank is committed to financial inclusivity and long-term sustainability.

At Dada Istanbul, we developed a content structure for VakıfBank’s digital communication that conveyed its institutional values with clarity and simplicity.

Each piece of content not only delivered information but reinforced trust through its tone and visual presentation.

From video production to social media visuals, every element was designed to amplify the bank’s authority and professionalism in digital channels.

The content tone was designed to be strong, simple, and instructive. With a user-centered design approach, banking processes were made more accessible and easier to understand. The brand’s trustworthy identity was consistently carried over to its digital communication.

Campaign-specific video content aimed to present financial products in a clear and accessible manner. The social media strategy was designed to balance informative value with audience engagement. This helped establish a stronger connection with the younger target audience.

Our collaboration with VakıfBank in digital content and communication reflected a blend of public institution credibility and a user-friendly narrative.

This structure helped strengthen the bank’s trust and visibility across digital platforms.

Today, VakıfBank is among the leading financial brands that successfully represent institutional reputation through clear and transparent digital communication.