Nuthut

Client: Nuthut

Date: 21 Aug 2025

Location: Denmark

NutHut is a Denmark-based innovative retail brand that transforms healthy snacks and nuts into a fun and engaging experience.

Located in modern retail spaces, NutHut stands out with its clean design and user-friendly system.

Its warm, approachable tone is one of the key factors that sets it apart from traditional concepts.

At Dada Istanbul, while building the NutHut brand from the ground up, we crafted both its visual and conceptual foundations in alignment with a contemporary lifestyle.

From naming to logo design, from the corporate identity system to packaging concepts, every creative step was guided by the goal of delivering a dynamic and joyful user experience.

Our objective wasn’t just to create visual appeal, but to redefine the healthy snacking habit by establishing an emotional connection with modern consumers.

Color palettes, typography, and illustrative iconography were carefully developed to reflect themes of naturalness, positivity, and trust.

The Nut Hut brand was structured to deliver a cohesive perception across both physical retail spaces and digital communication platforms.

The design language created for NutHut combined soft tones representing naturalness with vibrant colors that reflect energy. Its iconography system, packaging, and in-store communication elements were shaped around simplicity, dynamism, and accessibility. The brand was crafted to maintain a consistent youthful and positive vibe across all touchpoints.

A cohesive brand experience was designed — from packaging and shelf layouts to user experience and digital visuals. The brand offered not just a visually appealing, but a functionally user-centered structure. Thanks to its inclusive design language, it successfully appeals to a wide range of age groups.

NutHut is a unique project where Dada Istanbul combines the principles of healthy living and innovative consumption with a strong brand foundation.

Its conceptual vision goes beyond creating a nut brand — it transforms healthy snacking into an enjoyable, accessible, and modern experience.

With this goal in mind, the brand’s entire communication tone, product presentation, and user experience bring together timeless simplicity with vibrant energy.

Nut Hut captures not only shelf space but also mindshare through its trend-conscious design and memorable visual identity.

Today, NutHut is more than just a product brand — it’s a lifestyle connector that builds emotional engagement and leaves a lasting impression on the future of mindful snacking.