Fresh was built from the ground up to offer a next-generation shopping experience adapted to today’s rapidly changing consumer habits. At Dada Istanbul, we created not only a digital brand, but a sustainable structure that supports its growth. Web and mobile app designs were developed to reflect the brand’s promise of freshness and practicality directly to the user. Every element from the color palette and typography to the interface was shaped with this in mind. Fast, intuitive, and minimal user experiences were achieved on both iOS and Android platforms. The brand identity and software language, the content and visual world, were developed in unison to create a seamless communication flow.

We believe that growing a brand digitally is not just about visibility but about building an emotional connection with the user. For Fresh, social media management was positioned not merely as a broadcast channel but as a space for active communication. Campaigns were shaped based on weekly coordination meetings and insights gathered from field operations. Every visual and every piece of copy was crafted not as a message, but as a point of experience and interaction. The impact of our content was reflected not only in metrics, but also in comments, user feedback, and behavior patterns. This vibrant structure extended beyond digital and supported in-store brand presence. Campaign strategies directly influenced in-store sales, making social content a performance tool. The result is a consistent, sustainable, and results-driven communication system. Today, Fresh is more than an app. It is a habit that simplifies the daily shopping experience and creates a long-lasting connection. This success is the outcome of a strategy where creative vision and digital intuition work together in harmony.