Coffy is more than a coffee brand — it’s an energetic and welcoming social hub that keeps pace with the rhythm of city life.
Reflecting this dynamic identity in the digital world has fostered stronger audience connections and paved the way for building a loyal community.
At Dada Istanbul, we reimagined Coffy’s social media structure to capture and convey its energetic, urban identity in the most impactful digital form.
The content tone was shaped to be youthful, vibrant, and relatable. Each post was more than a visual — it was a moment of the lifestyle Coffy cultivates around coffee culture.
From high-energy visuals to real-life stories, user-centric design, and catchy copy, we built a living, breathing online community around the brand.
Beyond product-focused content, the storytelling also emphasized the physical ambiance of Coffy spaces — blending digital tone with the brand’s spatial experience.
The social media management for Coffy was never just about gaining followers or increasing reach.
It was built around a holistic strategy designed to foster a genuine, sustainable digital community around the brand.
We focused on creating emotional connections — content wasn’t just liked, it was felt, shared, and turned into a conversation with the audience.
As a result, Coffy became more than a coffee brand online: it became part of people’s routines, a companion to moments, and a cultural layer in their day.
This strategy also fed directly into store engagement and conversions, forming a fully interactive system that connected digital storytelling with real-world impact.
