ASELSAN is one of Türkiye’s leading defense industry brands, driven by advanced engineering and cutting-edge technology. Its high-tech products contribute not only to national security but also position the company as a global force in defense innovation.
Bringing this institutional legacy into harmony with modern digital communication tools was a crucial step toward strengthening its presence across digital platforms.
The digital communication and social media strategy developed for ASELSAN was designed to transform its strategic values into a sustainable and aesthetically strong presence. At Dada Istanbul, we created content that wasn’t just shareable but deeply aligned with the institution’s identity and technical depth. Every post was crafted as a digital reflection of ASELSAN’s engineering power and forward-thinking vision. Video productions, graphic storytelling, and written content were structured to translate complex information into a clear, trustworthy, and engaging public narrative. A visual world was built in harmony with the brand identity to provide a consistent digital voice.
This strategic digital framework led to the most highly engaged content in ASELSAN’s history. Achieved without paid promotion, this success came from precise timing, relevant content, and a strong strategic foundation. Some of the content was cited by national news outlets, showing that our digital influence reached far beyond social media. The digital ecosystem we built for ASELSAN became more than visibility — it became a respected and trusted example of how to build a powerful digital presence.
The strategic digital framework we created for ASELSAN led to the highest social media engagement in the company’s history.
This success—achieved without paid advertising—was the outcome of a perfect alignment between content, timing, and strategic execution.
Our posts were cited in national news broadcasts, featured on television, and became talking points across media platforms.
This impact extended far beyond visibility—it contributed to brand reputation, public trust, and industry prestige.
The communication model we built for ASELSAN now stands as a reference for how tech-driven brands can thrive in the digital space.