Flovo is a next-generation plant decoration brand that blends nature and aesthetics within interior spaces.
Founded on the idea of bringing nature into modern living environments, it offers aesthetic solutions for both individual and corporate users.
Simplicity, sustainability, and a contemporary design vision shape Flovo’s brand character.
The branding process for Flovo was approached from the ground up with a multilayered strategy. At Dada Istanbul, we meticulously planned every step—starting from concept development and brand naming to visual identity creation, content tone, and the design of all digital assets.
Our primary goal was to create a balance between natural inspiration and visual sophistication. The logo design integrated geometric minimalism with a nature-referencing structure.
The corporate identity was shaped through a nature-inspired color palette, soft typography, and generous white space to offer a refined aesthetic.
All social media assets, product photography, catalog designs, and visual materials were developed to maintain consistency within this design language.
We didn’t aim to merely showcase products—we positioned Flovo as a lifestyle, supported by a content strategy that reinforces emotional and visual storytelling.
