Sushicim

Date: 21 Aug 2025

Sushicim is a vibrant, urban sushi brand that presents traditional Japanese cuisine with a modern touch.

Its minimalist menu and distinctive presentation style reflect a harmony between flavor and aesthetics, adapted to fast-paced city life.

By prioritizing authenticity and simplicity, the brand offers an accessible yet visually rich sushi experience.

At Dada Istanbul, we developed Sushicim’s entire brand design process from scratch.

Logo, corporate identity, typography, color palette, and packaging were all created to reflect the brand’s youthful, dynamic, and visually expressive character.

The casual tone of the brand name was balanced with a clean yet striking visual world.

Its brand identity was optimized for clarity and consistency across both digital and physical environments.

The design language was built around a minimalist, clean, and modern aesthetic. Graphic elements were planned in alignment with menu and serving materials. The visual tone was curated to reflect the restaurant experience in a simple yet striking way.

Social media visuals and brand voice were designed to strike a balance between elegance and approachability. Packaging, product presentation, and digital assets were built upon a cohesive brand identity. Sushicim achieved a distinct digital presence with a visual system that harmonizes aesthetics and function.