King Group

Date: 21 Aug 2025

Location: Istanbul, Türkiye

King Group is one of Turkey’s leading producers and exporters of figs.

Combining the authenticity of agriculture with the professionalism of global food trade, the brand bridges traditional farming expertise with modern business practices.

With a focus on product quality, traceable production chains, and sustainable agriculture, King Group has earned a solid position in the global market.

At Dada Istanbul, we redefined King Group’s corporate identity, elevating the brand into a modern structure aligned with global standards.

Through a redesigned logo, a minimalist color palette, and contemporary typography, we preserved the company’s legacy while introducing a refreshed presence.

All printed materials, packaging, digital content, and web assets were restructured to reflect the new corporate direction.

Today, King Group is not just a producer—it is a globally competitive brand with a strong visual identity.

The new brand identity prioritized simplicity and naturalness. Packaging and brand assets were designed to remain true to the product’s essence while maintaining visual appeal. We approached the project with the belief that an agriculture-based brand can also be visually refined and trustworthy in digital media.

King Group’s social media tone was built around product storytelling, production transparency, and brand values. Concepts like traceability, quality, and sustainability were presented through clean visuals and informative captions. The brand’s industry authority was reflected digitally as a trustworthy and consistent presence.

King Group’s transformation became a holistic branding project that showcased Dada Istanbul’s expertise in the agriculture and food sector.

It was more than just a visual revamp—it was a strategic repositioning and preparation for global markets.

The result is a model transformation story where King Group blends traditional production strength with a modern brand identity.