Flevo

Date: 21 Aug 2025

Flovo is a next-generation plant decoration brand that blends nature and aesthetics within interior spaces.

Founded on the idea of bringing nature into modern living environments, it offers aesthetic solutions for both individual and corporate users.

Simplicity, sustainability, and a contemporary design vision shape Flovo’s brand character.

The branding process for Flovo was approached from the ground up with a multilayered strategy. At Dada Istanbul, we meticulously planned every step—starting from concept development and brand naming to visual identity creation, content tone, and the design of all digital assets.

Our primary goal was to create a balance between natural inspiration and visual sophistication. The logo design integrated geometric minimalism with a nature-referencing structure.

The corporate identity was shaped through a nature-inspired color palette, soft typography, and generous white space to offer a refined aesthetic.

All social media assets, product photography, catalog designs, and visual materials were developed to maintain consistency within this design language.

We didn’t aim to merely showcase products—we positioned Flovo as a lifestyle, supported by a content strategy that reinforces emotional and visual storytelling.

The design language was inspired by nature’s simplicity, aiming to bring aesthetic value into users’ lives. A calm, uncluttered visual structure supported the brand’s user-centered approach. Every touchpoint was crafted to evoke a sense of nature.

Social media communication was shaped with content reflecting Flovo’s design vision and natural stance. Posts were crafted with storytelling that emphasized product aesthetics. This approach helped build a distinct voice and presence in the digital space.

Flovo is a distinctive project that reflects Dada Istanbul’s expertise in crafting brands where nature, simplicity, and contemporary design intersect.

The branding journey was driven by a strategy that united aesthetics and sustainability. Every element—from the name and logo to typography and catalog design—was carefully developed to reflect the elegant, peaceful, and inspiring world the brand envisions.

The brand positioning went beyond just offering products; it was designed as a holistic experience that brings nature into modern urban life.

The visual identity established in digital platforms was crafted to mirror the physical experience of the product.

Flovo’s story now resonates through a coherent and meaningful visual and verbal language. It’s not just a brand that looks good—it’s a brand that lives and breathes.