Eurasia Airshow

Date: 21 Aug 2025

Eurosia Airshow is a strategic event designed to enhance regional and international engagement in the fields of aviation and defense.

Bringing together civil and military aviation, it serves as a multidimensional meeting point for technology providers, decision-makers, institutions, and enthusiasts alike.

The event functions both as a prestigious showcase and as a business-oriented communication platform.

At Dada Istanbul, we built Eurosia Airshow’s brand identity from the ground up—transforming it from an event into a prestigious fair brand.

Starting from the naming process, we designed the logo, corporate color palette, typography, and full visual system to reflect both the discipline of aviation and the dynamism of a live fair.

The digital face of the brand, including its website interface, was planned with a user-friendly structure tailored to exhibitor needs.

In parallel, all printed materials, signage, and social media content were produced in alignment with the new corporate identity.

The visual design language was developed to unite the technical nature of aviation with the emotional connection to the sky. Sharp forms, upward-moving graphic elements, and a restrained color palette amplified the event’s visionary feel. The brand identity shifted from informative to inspiring—encouraging participation and evoking excitement.

The social media strategy was designed in three phases: pre-event awareness, real-time coverage, and post-event visibility. Each post was crafted to engage both professional attendees and aviation enthusiasts. The digital presence was enriched with video productions and photography that captured the spirit of the event.

The branding journey of Eurosia Airshow is a prime example of Dada Istanbul’s holistic approach to fair and event branding.

This was more than building an event—it was about creating a sectoral hub, with strategy, design, software, and content production working in sync.

Today, Eurosia Airshow stands as a strong, professional, and memorable fair brand with a lasting digital footprint.