Cafe Vesto

Date: 21 Aug 2025

Cafe Vesto is a next-generation café brand launched by the Vestel Group, blending technology, experience, and flavor.

Located in various destinations, it treats coffee not just as a beverage but as a space for curated experiences.

Cafe Vesto positions itself as a stylish, comfortable, and tech-aligned stop in today’s fast-paced lifestyle.

At Dada Istanbul, we redesigned Cafe Vesto’s corporate identity to strengthen its brand perception.

Logo design, color palette, typography, and brand tone were developed to balance its tech-driven core with warmth and friendliness.

We created a flexible and modern visual system that seamlessly translates across both digital and physical platforms.

The design language was built on minimalism, functionality, and comfort. The aesthetic bridges Vestel’s technological roots with the inviting warmth of café culture. This approach allowed the brand to resonate with both corporate and everyday audiences.

Menu designs, packaging, and interior graphic applications were crafted to be sleek yet noticeable, in line with the brand’s corporate tone. The digital content language focused on user guidance and highlighting the in-store experience. As a result, a strong sense of unity was achieved across both physical and digital environments.