Antalya Bilim Univesity

Date: 21 Aug 2025

Location: Antalya, Turkiye

Antalya Bilim University is a higher education institution that blends a modern academic vision with technology and global competitiveness.

With a student-centered approach, academic diversity, and an innovative structure, the university sought to strengthen its presence in the digital world.

To achieve this, its entire visual and corporate identity was reimagined.

At Dada Istanbul, we conducted a comprehensive identity overhaul for the university, starting with a detailed assessment of its existing brand structure.

From logo and color palette to typography and usage guidelines, we redefined every element of its visual system.

The new logo was designed to symbolize both Antalya’s geography and the university’s academic focus.

Corporate documents, digital materials, and promotional assets were all redesigned to reflect this cohesive new identity.

The updated visual language was developed to be easily embraced by both students and faculty—offering a simple yet distinctive structure. Design elements supported a sense of modernity, transparency, and trust. The new identity ensured consistency across both digital platforms and physical environments.

The new identity was implemented across all touchpoints—from academic calendars and ID badges to social media visuals and promotional brochures. This consistency not only strengthened brand perception but also reinforced the university’s professional presence among students and stakeholders. Design improvements also enhanced user experience in digital application processes.

The rebranding process carried out for Antalya Bilim University reflects Dada Istanbul’s strategic design approach for academic institutions.

The university’s identity was redefined with a minimalist, digital-friendly, and timeless structure.

This project serves as a model for delivering creative solutions in academic branding and digital communication.