Tokal Grup

Date: 21 Aug 2025

Location: Istanbul, Türkiye

Tokal Group Construction began in 1986 in Istanbul with construction material sales and expanded over time into turnkey construction and project delivery.

They serve the full spectrum of the construction industry—from iron and cement to structural building.

With a core focus on quality and trust, the brand reflects a strong identity built around modern structures that prioritize people and environment.

At Dada Istanbul, we developed an identity guideline for Tokal Group that aligns its deep-rooted history with a fresh, modern visual language.

Logo, color palette, typography, and corporate applications were designed to reinforce sectoral trust and ensure consistency across digital and printed media.

The brand guideline includes standards applicable to all group companies (e.g. Kumuşoğlu İnşaat, Traton Yapı, Dünya İnşaat).

As a result, Tokal Group now presents a cohesive corporate identity that bridges traditional values with contemporary presence in both physical and digital realms.

Themes of safety, quality, and modern structural aesthetics were communicated using minimal yet impactful design. Corporate layouts were developed with clarity, readability, and ease of use in mind. This approach created a reliable and consistent identity for both corporate and field applications.

With the identity guideline in place, all communication assets—from proposals and technical presentations to fair materials and social media posts—were restructured. The guide provided practical implementation rules ensuring field teams and marketing channels remained brand-aligned. This cohesive application enabled Tokal Group to consistently express its prestige across all digital and physical channels.