Rawcut

Date: 21 Aug 2025

Location: Istanbul, Türkiye

Rawcut is a Switzerland-based independent creative agency offering brands a clean yet powerful design language.

Distancing itself from traditional advertising formulas, the brand stands out in the European market with its minimalistic and original approach.

Strategy, visual clarity, and creative content development form the backbone of Rawcut’s agency culture.

At Dada Istanbul, we restructured Rawcut’s brand identity and digital assets to create a globally consistent system aligned with its minimalist essence.

The old logo was replaced by a universal symbol-only mark—eliminating visual clutter and enhancing message clarity.

The design language, supported by strong typography, a refined color palette, and symbolic elements, created consistency across digital and print.

With this transformation, the brand gained not only attention but also a universally relatable agency identity.

By centering symbolism in the visual system, Rawcut’s entire communication strategy evolved. The logo became more than a visual—it turned into a symbol of the agency’s approach. This intuitive bond between user and brand allowed Rawcut to deliver its messages more powerfully.

With the rebranded identity, social media content was also refined. Posts adopted a typographic and minimalist visual style that aligned with the brand’s core values. This updated identity enabled the agency to present its creative projects more clearly and effectively online.